# Infinite Machine: design reference

> Infinite Machine (infinitemachine.com): a monochrome travel & mobility landing page built with Shopify, set in Helvetica Now Display. A landing page from Arche Directory, a hand-picked reference library of carefully made websites.

- Website: https://www.infinitemachine.com/
- On Arche: https://arche.directory/sites/infinitemachine
- First screen: https://media.arche.directory/shots/infinitemachine.webp?v=062c594711
- Full page: https://media.arche.directory/shots/infinitemachine-full.webp?v=ce7133daf1

## Design notes

Infinite Machine is a monochrome travel & mobility landing page. Typefaces detected: Helvetica Now Display. Headings and text share a sans-serif voice. The first screen is a light page built around light grey (#EFF0EF), with almost no colour. It is built with Shopify and Next.js. It opens with the line “The Best Non-Cars on Earth”.

## Facts

- Category: Landing page
- Industry: Travel & mobility, Hardware
- Style: Monochrome
- Built with: Shopify, Next.js
- Typefaces: Helvetica Now Display
- Dominant colour: #EFF0EF (light page)
- Opening line: “The Best Non-Cars on Earth”

## How to use it

Use Infinite Machine as a starting point, not a template. Learn from what makes it work (its type scale, spacing, density, colour temperature and how much moves), mix in other references and your own brand and ideas, and build something recognisably yours with your own name, copy and images. Do not copy its text, logo, images or exact layout; the site belongs to its owners.

## Similar references

- [Cowboy](https://arche.directory/sites/cowboy.md)
- [Pocket](https://arche.directory/sites/heypocket.md)
- [Analogue](https://arche.directory/sites/analogue-3d.md)

## More

- Arche MCP (https://arche.directory/mcp) gives an agent this site measured on the live page: its design system as CSS variables or Tailwind, its animations as CSS / GSAP / Motion code, and its sections. $7/month, free during early access.
- How to give an AI a website reference: https://arche.directory/guides/website-references-for-ai